Are you a developer trying to learn new skills or explore new platforms? Are you trying to build your own team to manage your instances of the Optimizely product? Or maybe you are assessing if a certain team has the required skillset to help implement an Optimizely project for you? Fear not, here is a quick overview of the different types of skillset you'll need for each of our products, from what you need for the intial setup/installation of the tool, to what you need to maintain, upgrade, customize, and to what you need on a day to day basis.
Since all our products primarily use or work with web platforms, general HTML, CSS, and JavaScript technical skills are recommended for them all. Those products that specifically need HTML, CSS, and JavaScript technical skills are highlighted below.
Our DXP unifies the right application of content management, digital commerce, and customer intelligence to deliver customer centric experiences on every channel. Depending on the combination that you have, the skillset will vary. Please see the specific skillset requirement for the product of your solution.
There was a major change to our code foundation between Content Management version 11 and version 12, hence, the skillset required will have a small difference pending which version of Content Management you are using.
The same skillset as the initial setup/installation is required for on-going maintenance and customization.
When upgrading, it is important to understand the difference between the old version and the new version, especially in the case of Content Management 11 and Content Management 12, where the foundation code has been changed to ASP.NET Core.
When using Content Management as a business user, the skillset required will vary pending on the implemetation of the platform. However, we have training programs that will go over the common elements that are available on our platform regardless of how it is implemented:
The same skillset as the initial setup/installation is required for on-going maintenance and customization.
As any eCommerce platform, one of the most important aspect is the collection of data and the analysis of such data to help marketers, sales, and the tech team. With that said, our B2B Commerce has its own analytic tools for doing so, and the knowledge and understanding of how to use this tool is highly recommended.
The same skillset as the initial setup/installation is required for on-going maintenance and customization.
The same skillset as the initial setup/installation is required.
Optimizely Feature Experimentation comes with SDK in many programming languages. Depending on the language your existing platform uses, the required skillset will vary.
We have the following SDK available to you:
The same skillset as the initial setup/installation is required.
Data-driven marketing teams use Optimizely Data Platform to align their entire brand around the customer experience. Harmonize customer data across the Digital Experience Platform and the broader ecosystem. Gather a unified understanding of the customer context. Use powerful integrations to activate customer data with the right message at the right time during the customer journey.
The skillset require for setting up and installing ODP will depend on which platform you integrate with. Most of the configuration can be done within the ODP portal, however, there are cases where knowledge and understanding of HTML/JavaScript is required to properly embed the ODP tag to complete the integration. See documentation for complete list of integration instructions.
Maintenance and upgrade of the platform will be managed by Optimizely.
To fully utilize the data from ODP, understanding the concept of building complex Excel spreadsheet will help you configure custom filters, behaviors, segments, reports, and campaigns.
The Optimizely Connect Platform makes it easy for marketers to compose digital experiences with pre-built connectors to their most important marketing tools and sources of customer data. The platform also makes it easy for developers to build new connectors that simplify the jobs of data ingest and channel activation, allowing them to easily extend connectivity to any marketing suite.
OCP applications are single click installations for the end user. Typically, the user will need to provide identity and authentication information, such as account information and API keys. No further technical skill is required for the installation of OCP apps.
OCP apps are built on the Node.js framework, and require JavaScript and TypeScript development ability to build an app.
None. OCP is a fully managed environment provided by Optimizely, and all aspects of running and scaling apps is automatically provided. If your app requires updates, such as expanded functionality, then the same skills required to build the app can be used for your updates.
Provide best-next personalization at scale. Optimizely's Recommendations suite provides brands with a composable, always-on, predictive analytics engine to drive more revenue and deepen relationships. Custom-tailored to accelerate your business, the proper selection from Optimizely's 95+ personalization algorithms turn people's actions into actionable insights you can use to unlock continuous innovation at every step of the customer journey.
After everything is setup, the ongoing day to day usage will be done within the portal. An understanding of how Optimizely Email Reommendations work, how to create/manage campaigns, and how to create/manage product sets is required.
Please reach out to your Customer Success Manager on details for getting training on using our recommendation products.
After everything is setup, the ongoing day to day usage will be done within the portal. An understanding of how Optimizely Product Reommendations work, how to create/manage campaigns, how to perform a campaign review, and how to create/manage product sets is required.
After everything is setup, the ongoing day to day usage will be done within the portal. An understanding of how Optimizely Email Reommendations work, how to create/manage campaigns, and how to create/manage product sets is required.
Please reach out to your Customer Success Manager on details for getting training on using our recommendation products.
For marketers/business users:
For developers/administrators:
The same skillset as the initial setup/installation is required for maintenance, upgrade, and customization.
For ongoing day to day usage, and understanding of managing features like field boosting, best bets, related queries, and so on through the portal is required.
The same skillset as the initial setup/installation is required for maintenance, upgrade, and customization.
For ongoing day to day usage, and understanding of how to analyze the reporting for personalized search results and adjusting field boosting values.
Commerce Analytics is a tool available for B2B Commerce Cloud. Once an account is created and activated, you'll be able to access it through a website.
There are some generic skillset that's recommended before using the tool, and also some specific ones for certain scenario.
For partner hosted instances:
For cloud-hosted instances and order history not loaded into B2B Commerce Cloud:
Overall skills recommended:
For commerce business users and administrators:
For developers:
The same skillset as the initial setup/installation is required for maintenance, upgrade, and customization.
Last updated: Feb 28, 2022
