I can't give you any code samples but the thing is that developing an accessible and SEO friendly website is no different then if you would create a static HTML site. Start from a clean project and add clean semantic HTML just like you are used to do, and then add EPiServer properties for the dynamic stuff.

Good luck!

/Marcus

The classic SEO feature that almost every project has is to have Title (for use in HTML-HEAD-TITLE) and Heading (for HTML-BODY-H1) string properties that both fallback to PageName when empty.

Thanks for your feedback Marcus, and yes, I realize the SEO basics should be applied to any CMS.

Johan, thanks for your valuable suggestion on how to code intelligently. Fallback options are a great idea (especially in those situations where the backend can "correct mistakes" when an editor has forgotten to fill a field, for example).

Another popular practise is to define an interface, for example:

public interface ISeoWebPage
{
	string GetTitle();

	string GetHeading();
	
	string GetKeywords();
	
	string GetDescription();
}

Implement this for a base template/viewmodel class and use in your MasterPage/Layout. Then override on pages that, for example, vary content by querystring values.