Get started developing with the Optimizely platform

Getting started with Optimizely is easy! The guides below will take you through the first steps when onboarding services, building your first Optimizely website, and adding ecommerce and content functionality, personalization, marketing automation and other features. 

Note: The guides apply to the latest version of Optimizely. For older versions, open the latest version and select another version from the Other versions drop-down menu.

Get started with...

Cloud_32.svgOptimizely Digital Experience Platform (DXP)

Content_32.svgOptimizely CMS

Commerce_32.svgOptimizely Commerce

Commerce_B2B_32.svgOptimizely B2B Commerce

Marketing_32.svgOptimizely Campaign

Search_32.svgOptimizely Search & Navigation

Personalization_32.svgOptimizely Personalization

Personalization_32.svgOptimizely Tracking

Personalization_32.svgOptimizely Profile Store

Personalization_32.svgOptimizely Visitor Intelligence

APIs_32.svgOptimizely Content Delivery API (Headless)

APIs_32.svgOptimizely Community API

APIs_32.svgOptimizely Service API

Addons_32.svgOptimizely Forms

Addons_32.svgMarketing Automation connectors

Training and certifications

Extend your knowledge and learn how to make the most of all the Optimizely API features by attending a course for developers, held by our experienced Optimizely trainers. And when the time comes, why not get a certification? Visit Optimizely Education.

Last updated: Jan 03, 2020