Episerver Profile Store is used for storing website visitor profile and behavior data collected by the tracking functionality in Episerver. The data in Profile Store can then be analyzed and used for personalization and omnichannel marketing actions.
Profile Store is the Episerver customer data platform (CDP) for storing data and make it available for usage by other parts of the Episerver platform, as well as external systems.
Examples of data stored from tracking:
You can track data to Profile Store in any of the following ways:
Profile Store is also the underlying data storage for Episerver Insight, which is the user interface for working with profiles and segments. See Episerver Insight.
Last updated: Dec 27, 2017