This topic introduces the personalization functionality related to Episerver Commerce. The native integration package, EPiServer.Personalization.Commerce, integrates Commerce with Episerver Perform, allowing you to track user behavior then use that information to show personalized product recommendations.
How it works
By applying machine learning and statistical analysis to behavioral data, the platform uses visitor behavior to autonomously create and optimize individual content and product views.
The native integration package is part of Episerver Perform. You also need an Episerver Perform environment to receive tracking data and serve recommendations. See Recommendations for more information.