Last updated: Nov 07 2017
There are different ways of applying personalization in Episerver. You can either use the simple built-in visitor group functionality, or you can add the sophisticated recommendation capabilities that included with Episerver Perform, part of the Episerver Personalization product suite.
How it works
By applying machine learning and statistical analysis to behavioral data, the platform uses visitor behavior to autonomously create and optimize individual content and product views.
The native integration for Commerce is part of Episerver Perform. You also need an Episerver Perform environment to receive tracking data and serve recommendations. See Personalization and Recommendations how to get started with Perform.