Last updated: Oct 24 2016

Area: Episerver Commerce Applies to versions: 10
Other versions:

Product associations (related entries)

Product associations (or related entries) are used to promote related products. Common examples include:

  • Up-selling. Presents newer or better versions of the product. For example, when displaying a television, display newer models in the same product line.
  • Cross-selling. Shows related products. For example, when displaying a shirt, show other shirts by the same designer.
  • Accessories. Encourage the customer to add related or required accessories to a shopping cart. Examples include spare batteries, memory cards, or cables for electronics.
  • Warranties. Allow dependent items, such as product warranties, to be sold with a product.

The solution can be implemented to display product associations for example on category, product, shopping cart, checkout, or receipt pages. How association types are displayed is implementation-specific. The types of associations (association groups) available to a Merchandiser in the Catalog UI should be set up to match this.

Working with associations

The APIs for working with associations are described in Related entries.

Do you have feedback on this documentation? Send an email to documentation@episerver.com. For development-related questions and discussions, refer to our Forums on https://world.episerver.com/forum/