Product associations (or related entries) are used to promote related products. Common examples include:
- Up-selling. Presents newer or better versions of the product. For example, when displaying a television, display newer models in the same product line.
- Cross-selling. Shows related products. For example, when displaying a shirt, show other shirts by the same designer.
- Accessories. Encourage the customer to add related or required accessories to a shopping cart. Examples include spare batteries, memory cards, or cables for electronics.
- Warranties. Allow dependent items, such as product warranties, to be sold with a product.
The solution can be implemented to display product associations for example on category, product, shopping cart, checkout, or receipt pages. How association types are displayed is implementation-specific. The types of associations (association groups) available to a Merchandiser in the Catalog UI should be set up to match this.
Working with associations
The APIs for working with associations are described in Related entries.