Last updated: Jun 05 2018
This topic introduces personalization in Episerver. There are different ways of applying personalization to content on your website. You can either use the simple built-in visitor group functionality, or you can add the sophisticated machine-learning recommendation capabilities of Advance, part of the Episerver Personalization product suite.
Through personalization you can individualize content displayed to online visitors, instead of showing the same message to everyone. Personalization can be applied for an individual visitor, or for a segment of visitors. Personalization can be manually configured from the user interface, or it can be automatic using intelligent algorithms.
Visitor groups - manual personalization
Using visitor group-based criteria, you can manually target content. You can for example design a product banner, a landing page or a registration form specifically for first-time visitors, or for visitors from a geographic region or market. There are numerous predefined visitor group criteria available, and you can also develop your own criteria. See Visitor groups in the Episerver User Guide, and Developing custom visitor group criteria.
Episerver Advance - automatic personalization
You can also use Episerver Advance to apply automatic content recommendations, based on individual or group website behavior. Advance is based on a content service for retrieving content recommendations, and client packages, for configuring the tracking for your website. See Advance API.