Optimizely delivery and experimentation

Adding Optimizely to your Episerver solution allows teams to control every aspect of the digital experience, optimizing the visitor journey across multiple touchpoints, providing outcome-based digital experiences. Optimizely capabilities include feature flags and A/B testing to test and learn which features and applications perform the best when driving measurable impact.

Full Stack

Optimizely Full Stack is an experimentation platform for websites, mobile apps, smart devices, and back-end code.

With Full Stack you can conduct product experiments to try out customer experiences on everything from search results and promotions, to recommendations and payment options. You can deploy code behind feature flags, experiment with A/B tests, and immediately roll out or roll back features. You can experiment with specific target audiences, and record metrics and events. The functionality is available with minimal performance impact through easy-to-use, open source SDKs.

See Optimizely Full Stack documentation


Using Optimizely Rollouts powered by Full Stack, you can display new features to selected targeted user groups, controlling exactly who sees it, and when. With Rollouts you can deploy features to a subset of users, and roll back the changes if needed. Rollouts and rollbacks take effect immediately without a new code deploy.


See Optimizely Rollouts documentation.


The Optimizely Web visual editor lets you create and test user interface variations, to optimize and personalize website messaging, including format, layout, and images. Through the user interface you can easily run a test on a web page for example to improve conversion rates.


Optimizely Web adds a JavaScript file that contains all the logic needed to run experiments on the web page. Using the JavaScript API, you can modify the default behavior of the snippet to target activation based on specific page content or events.

See Optimizely Web documentation.

Related topics

Last updated: Oct 22, 2020