Optimizely delivery and experimentation
Adding Optimizely to your Episerver solution allows teams to control every aspect of the digital experience, optimizing the visitor journey across multiple touchpoints, providing outcome-based digital experiences. Optimizely capabilities include feature flags and A/B testing to test and learn which features and applications perform the best when driving measurable impact.
Optimizely Full Stack is an experimentation platform for websites, mobile apps, smart devices, and back-end code.
With Full Stack you can conduct product experiments to try out customer experiences on everything from search results and promotions, to recommendations and payment options. You can deploy code behind feature flags, experiment with A/B tests, and immediately roll out or roll back features. You can experiment with specific target audiences, and record metrics and events. The functionality is available with minimal performance impact through easy-to-use, open source SDKs.
Using Optimizely Rollouts powered by Full Stack, you can display new features to selected targeted user groups, controlling exactly who sees it, and when. With Rollouts you can deploy features to a subset of users, and roll back the changes if needed. Rollouts and rollbacks take effect immediately without a new code deploy.
The Optimizely Web visual editor lets you create and test user interface variations, to optimize and personalize website messaging, including format, layout, and images. Through the user interface you can easily run a test on a web page for example to improve conversion rates.
- Optimizely documentation
- Episerver & Optimizely
- Blog post: Integrating Optimizely Full Stack with Episerver
- Blog post: Using Optimizely Full Stack in Episerver to experiment with content...
- Blog post: Audience definition based on Optimizely Full stack based on user...
- Blog post: Video walk through: Integrating Optimizely Full Stack with Episerver
Last updated: Oct 22, 2020