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In this demonstration we use QJet, a fictitious airline, with an objective of increasing the number of seats sold for a new flight that they recently opened up from Miami to Havana. Since the flight is so new, even people who are regular visitors are not finding the flight because they don’t know it exists.
Our overall strategy would be to improve external exposure through SEO and Social Networking strategies as well as internally through targeting, personalization and engagement.
In this video, however, I limit some of these digital marketing capabilities by focusing primarily on EPiServer Find (which is also part of the Digital Experience Cloud).