A/B testing lets editors create variations for a number of page elements (blocks, images, content, buttons, and form fields), then compare which variation performs best. It measures the number of conversions from the original (control) versus the variation (challenger). The one generating the most conversions during the test period is promoted to the design for that page. A/B testing has several predefined conversion goals, and you can also create custom conversion goals.
Last updated: Feb 27, 2019