Last updated: Jun 05 2018
This topic introduces personalization in Episerver. There are different ways of applying personalization to content on your website. You can either use the simple built-in visitor group functionality, or you can add the sophisticated machine-learning recommendation capabilities of Advance, part of the Episerver Personalization product suite.
Through personalization you can individualize content displayed to online visitors, instead of showing the same message to everyone. Personalization can be applied for an individual visitor, or for a segment of visitors. Personalization can be manually configured from the user interface, or it can be automatic using intelligent algorithms.
Visitor groups - manual personalization
Using visitor group-based criteria, you can manually target content. You can for example design a product banner, a landing page or a registration form specifically for first-time visitors, or for visitors from a geographic region or market.
Visitor group personalization (rules-based personalization) uses incoming HTTP request data from visitors to identify for example device, location, and number of page visits. You create visitor groups based on desired criteria, and use these to target content for visitor segments. You can also use visitor groups with for example Marketing Automation systems.
Episerver Advance - automated personalization
For large and complex websites, visitor group-based personalization may become difficult to manage. Here you can use Episerver Advance to apply automatic content recommendations, based on individual or group website behavior. Advance is based on a content service for retrieving content recommendations, and client packages, for configuring the tracking for your website. See Advance API.