With Optimizely SaaS CMS coming soon, I’ve been talking with companies about the tricky business of picking the right core system software for thei...
After another excellent Opticon event, I tool time to distil my thoughts and write up some key takeaways which can be summarised in two words: Choi...
Optimziely CMS Approval Sequences are an important tool for organisations that use CMS to translate, review and quality check content before...
I’ve just published a new article on how high-value data is reshaping brands and driving the e-commerce revolution to the FTT blog. In this piece, ...
The most powerful E-Commerce segmentation is possible when your data platform knows everything about your products. Then you can segment,...