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Reporting - additional KPIs in Products Report

Created

Jun 19, 2019

Updated

Feb 04, 2020

Area

Reporting

State

Shipped, Acceptance tests pass

Description

In the Personalization Portal, for Recommendations, the Product report now displays the following additional columns in Impressions: CTR and CTP.

  • CTR - Click through rate = Sum(clicks-on-recs) / Sum(widget-impressions)
  • CTP - Click to purchase = Sum(purchased-rec-items) / Sum(clicks-on-recs)