The economic downturn will do nothing to dampen consumers’ appetite for engaging, personalized web experiences. Forrester analyst Tim Walters discussed how the empowerment of consumers and communities online forces site owners and vendors alike to adapt to a strange new world.
Tim Walters, Ph.D. is a senior analyst at Forrester Research serving Information & Knowledge Management professionals. He is a leading expert on Web content management, digital asset management, globalization, and content-centric applications.