When out talking to marketers and editors, we have seen that it is very hard for them to understand the value they get out of social media. Today it is also difficult for them to take full advantage of social media when running an online campaign around, for example, the promotion of a certain offering, article or product.
There are several different social channels, ranging from Facebook, Twitter and LinkedIn to new services like Google+ and Pinterest. A campaign usually runs across several social channels, which means there are different services with different credentials where updates need to be done. And when all updates are done, there is no easy way to see the results of the campaign, or more specifically, how much traffic has the social campaign driven to the website and did it increase the overall conversions?
Today we are releasing a beta version of EPiServer Social Reach that lets you use social media more effectively to drive traffic and increase conversions on your website. Set up your different social channels and configure which editors and marketers are allowed to use which channels. When an article or product should be promoted, create a social message and decide which social channels you should target. Add an image and personalize the message depending on the target audience. Immediately when the social message is sent, start tracking the number of link clicks, re-tweets, comments, likes, etc. Google Analytics is supported throughout the product, which means that you can follow up on conversions or different segments using your favourite analytics tool.
One Place to Update Your Social Channels
With EPiServer, you can manage content and now through Social Reach, also take care of your social channels, including Facebook, LinkedIn and Twitter all from one place. Using several different Pages on Facebook? No problem, you can create one channel for each of them.
Control Who Can Make Updates to Which Social Accounts
By using your standard EPiServer accounts you can control who can update which social channels. Large companies with several different social media accounts can now manage them in one place, without having to share channel-specific credentials.
Personalize the Message Depending on Target Audience
Use the same or different messaging for one social campaign in different channels. This makes it much easier to use the right messaging for your different audiences, but still measure the overall outcome of the campaign they are all connected to.
Measure Traffic and Keep Track of Conversions
Measure the results in real-time of your social campaigns with channel-specific measurements such as re-tweets, comments, impressions and likes. Full support for Google Analytics makes it possible to track overall conversions for all generated traffic or for different segments.
Extend with Other Channels
The architecture is pluggable, which means that you can add other social channels such as Google+ and Pinterest when they expose their APIs.
EPiServer Social Reach is released in a beta version and is therefore currently free of charge. Take the opportunity to get the most out of social media and try it out today. Your feedback is greatly appreciated.
Social Reach is available in the Add-on Store for EPiServer 7. This means that you can install it with just a few clicks from within the EPiServer 7 UI as well as take advantage of updates. New features in the latest version includes scheduling, the possbility to re-send failed messages as well as information of social engagement for pages directly inside edit mode.