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Introducing EPiServer Social Reach

  • Posted: Mar 22 2012
  • Average rating:
  • Number of votes: 9
  • Views: 11455

Written by:

Peter Sunna
EPiServer Stockholm
Citizen

Product Manager at EPiServer Stockholm. Interoperability, an open mind and beautiful code make me smile.

Peter Sunna's latest article

Syndication and Sharing

When out talking to marketers and editors, we have seen that it is very hard for them to understand the value they get out of social media. Today it is also difficult for them to take full advantage of social media when running an online campaign around, for example, the promotion of a certain offering, article or product.

There are several different social channels, ranging from Facebook, Twitter and LinkedIn to new services like Google+ and Pinterest. A campaign usually runs across several social channels, which means there are different services with different credentials where updates need to be done. And when all updates are done, there is no easy way to see the results of the campaign, or more specifically, how much traffic has the social campaign driven to the website and did it increase the overall conversions?

Today we are releasing a beta version of EPiServer Social Reach that lets you use social media more effectively to drive traffic and increase conversions on your website. Set up your different social channels and configure which editors and marketers are allowed to use which channels. When an article or product should be promoted, create a social message and decide which social channels you should target. Add an image and personalize the message depending on the target audience. Immediately when the social message is sent, start tracking the number of link clicks, re-tweets, comments, likes, etc. Google Analytics is supported throughout the product, which means that you can follow up on conversions or different segments using your favourite analytics tool.

Features

One Place to Update Your Social Channels

With EPiServer, you can manage content and now through Social Reach, also take care of your social channels, including Facebook, LinkedIn and Twitter all from one place. Using several different Pages on Facebook? No problem, you can create one channel for each of them.

The administrator's view to make the settings for the social media channels in EPiServer CMS.

Control Who Can Make Updates to Which Social Accounts

By using your standard EPiServer accounts you can control who can update which social channels. Large companies with several different social media accounts can now manage them in one place, without having to share channel-specific credentials.

Settings details for one social media channel.

Personalize the Message Depending on Target Audience

Use the same or different messaging for one social campaign in different channels. This makes it much easier to use the right messaging for your different audiences, but still measure the overall outcome of the campaign they are all connected to.

It is easy to create a default message for all social media channels, or you can have specific message for one of the channels.

Measure Traffic and Keep Track of Conversions

Measure the results in real-time of your social campaigns with channel-specific measurements such as re-tweets, comments, impressions and likes. Full support for Google Analytics makes it possible to track overall conversions for all generated traffic or for different segments.

Statistics of clicks, likes and comments on a campaign message with EPiServer Social Reach.

Extend with Other Channels

The architecture is pluggable, which means that you can add other social channels such as Google+ and Pinterest when they expose their APIs.

License

EPiServer Social Reach is released in a beta version and is therefore currently free of charge. Take the opportunity to get the most out of social media and try it out today. Your feedback is greatly appreciated.

Add-on Store

Social Reach is available in the Add-on Store for EPiServer 7. This means that you can install it with just a few clicks from within the EPiServer 7 UI as well as take advantage of updates. New features in the latest version includes scheduling, the possbility to re-send failed messages as well as information of social engagement for pages directly inside edit mode. 

Further Information

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Comments

  • This looks very good. Can't wait to try it out!

    (By Alexander Haneng , 22 March 2012 13:52, Permanent link)
  • Nice! The marcom people will love this!

    (By Magnus Rahl , 22 March 2012 14:29, Permanent link)
  • This plugin is awesome, thanks Peter

    (By Jacob Khan , 22 March 2012 15:06, Permanent link)
  • Looks gooood. Thanks Peter

    (By hape , 23 March 2012 11:59, Permanent link)
  • tested it with posting a Twitter message with a link (bit.ly/HDnotr). The link has been clicked twice (bit.ly/HDnotr+), but it shows as 0 clicks in EPiServer. How often is this info refreshed?

    (By Alexander Haneng , 02 April 2012 15:06, Permanent link)
  • Looks great and it's a nice step forward, @teamauros have had a play here's our blog on Social Reach
    http://www.auros.co.uk/blog/index.php/2012/04/03/a-review-of-episerver-social-reach/

    (By Ciaran Wallace , 03 April 2012 18:48, Permanent link)
  • Alexander: The number of clicks can only be counted if you link to a page on the same site(s) that social reach is installed on. That is, if you link to an external site it will always be 0.

    (By Peter Sunna , 11 April 2012 16:00, Permanent link)
  • deleted
    (By Kianoush Eshaghi , 26 April 2012 13:23)
  • I have installed "Social Reach" on a customer's project which is basert on CMS6 R2 (version: 6.1.379.0), and runs on .Net Framework 4.0. But I get HTTP Error 404.0 - Not Found, when I click on "Settings", "Outreach" and "Overview"

    Requested URL:
    http:/.../modules/EPiServer.Social/Settings

    Physical Path: C:\...\modules\EPiServer.Social\Settings

    Error Code: 0x80070002

    Module: IIS Web Core

    Notification: MapRequestHandler

    The project runs on .Net Framework 4.0. I have installed the same on an example project CMS6 R2 and it runs well. I have compared the web config files with each other. It seems that they haven't any significant difference, but I don't know what is wrong at the customer's project?

    I appreciate any pointer.

    (By Kianoush Eshaghi , 26 April 2012 13:25, Permanent link)
  • deleted
    (By Eduardo Genita , 16 July 2012 10:33)
  • deleted
    (By Eduardo Genita , 08 August 2012 07:56)
  • deleted
    (By Ian Causton , 01 October 2012 14:14)
  • The new SocialReach is available for one-click installation through the EPiServer Add-on Store for EPiServer 7.1 CMS users. Welcome to a improved script speed, bug free, updated with new Twitter API, and a new face-lift. Happy marketing.

    (By THACH Nguyen Ngoc , 05 April 2013 05:45, Permanent link)
  • Is there any news on support for Google+ and Pinterest?

    (By tym.lawrence , 22 July 2013 13:30, Permanent link)